To be The 2nd Largest Packed Food Manufacture in Malaysia by year 2010.

To produce delicious and high quality food in accordance with international HALAL standard.

To become the largest distributor consumer products in Malaysia by year 2010, distributing products other than those produce by ADABI.

To become a multinational company in food and consumer products processes.

To safeguard the welfare 0f its employee, ensuring harmony and enhancing their economic status year after year.